The Basics of SEO

July 25, 2022 #howto #strategy #Getting Started

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The basics of SEO are simple:

1. Understand what people are searching for.

2. Help them find what they’re looking for.

3. Make sure your site is the best possible result for their search.

That’s it. But of course, there’s a lot more to it than that. Here are some basics to get you started.

1. Do your research

Before you can start optimising your site, you need to know what keywords people are actually searching for. There are a few different ways to do this:

• Use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

• Look at the search results for your target keywords and see what else comes up.

• Use a tool like Google Trends to see how popular your keywords are.

2. Optimise your site for your target keywords

Once you know what keywords you’re targeting, you need to make sure your site is optimised for them. There are a few different ways to do this:

• Use those keywords in your page titles and meta descriptions.

• Use them in your headings and throughout the content of your pages.

• Make sure your site is mobile-friendly and loads quickly.

3. Promote your content

Just because you’ve optimised your site for your target keywords doesn’t mean people will find it. You need to promote your content to get it in front of them. There are a few different ways to do this:

• Use social media to share your content.

• Use email marketing to promote your content to your subscribers.

• Use paid advertising to get your content in front of people who are searching for your target keywords.

4. Measure your results

Finally, you need to measure your results to see how well your SEO efforts are paying off. There are a few different ways to do this:

• Use Google Analytics to track your traffic.

• Use a tool like Moz to track your rankings.

• Use a tool like BuzzSumo to track your social media shares.

SEO is an ongoing process, so you’ll need to keep doing these things to maintain and improve your results. But if you do it right, you’ll start to see more traffic and more conversions from your SEO efforts.